We are in the last weeks of putting in place our project “Oruzje na meti” (“Targeting Weapons”) and so far, we have managed to keep within the set-out timeframe. Several things have been completed over the past few weeks. The platform has been set up, and although it is still being finely tweaked, the bulk of work has been finalized.
Setting up the platform has not been such an easy task as we experienced some technical glitches. We received error messages when a report or an email was submitted, which called for adjustments. Also, the latest version of Ushahidi 2.5, which we are still debating whether to upgrade to or not, had to be taken into an account when deciding what kind of platform and with which plug ins we wanted to present.
Our colleagues from the IT and PR departments had to follow a stream of our daily mails which included many changes of the outline of the platform, how and where boxes, questions and/or applications were positioned in order for them to be visually more attractive and clearer,etc.
Finally, the very message of the platform required a lot of brainstorming within our office and testing it on our other colleagues and friends. As my colleague Iva Savic already mentioned, the visualization of the project message had to be properly nuanced, presenting the project as neutral as possible so that visitors would not have a preconceived idea whether they should be pro or against gun ownership and what it entails. In view of this, the reporting form itself was altered last week, now including questions such as ‘What is your opinion on gun ownership?’ (Answer options: Positive, Negative, Neutral) or ‘Do you think that carrying a gun in public is appropriate and in which situations?’
We hope that by the end of this week we will have finalized the entire ‘image’ and functionality of the platform.
Image: to have enough material for people to get a grasp of the current situation in Serbia regarding gun ownership (who, how many) and perception of gun use (where, why). Our designers who are currently working on different kinds of animations for the platform, such as statistical presentations and a short video, will also incorporate different social network tools into and along with the platform. Having finalized this part of the project, they will now have most of the branding work done for their next marketing phase, i.e. contacting selected media and bloggers, preparation of printing materials, etc.
Functionality: to enable people to use the platform/send an email/download Ushahidi application easily and without any technical problems while simultaneously providing them with an unbiased reporting form to be filled in.